No, contrary to what one would think when seeing the name of this product, it is not crap and it is not holy. It is just what you will say when you try it. Why? It is everything that a healthy breakfast should be: Non-GMO, gluten free, organic, kosher and vegan, it is high in fiber and iron and is a great source of omega-3, 6 and calcium. Holy crap indeed. It is made in Canada (we apologize for that.). We are sincerely hoping that the name Holy Crap does not describe the “sculpture” that you make after you go to toilet after eating this.