Shooting videos with smartphone is not always the smoothest experience. Usually holding it with 2-3 fingers, it is easy to drop the phone if you are moving faster, not to mention that the pic can be much more shaky. If you are one of those people that prefer shooting videos with more steady hand, like professional camcorders or handycams then this product is for you. Videos will be better and more stable. You can also attach an external light, tripod or camera stabilizer to the included tripod mount.